Am I the only one who thinks that BK's new ad campaign is outrageously exploitative and racist as hell?
The have these people (dressed as 'native' as possible, of course) eat a whopper and a big mac to see which one they like better. I can't help but think this is just a bit fucked up. I mean, going out and seeking normal Americans who haven't tasted either burger seems more acceptable to me, but to go out and find people that are obviously foreign and clueless to use as a gimmick seems rather heartless. Do these people realize they are being used for a stupid ad campaign? Are they OK with that?
It is entirely possible that I am just being overly sensitive here, but I can't help but feel as if it's innately wrong to use these people as a ploy. Using racist stereotypes has always been a part of ad campaigns, but this one just seems to get to me more than your average pizza commercial.